Egypt’s Ministry of Culture wins a Creative Circles project grant from the European Union

CAIRO – 13 August 2020: The Ministry of Culture won the Creative Circles project grant provided by the European Union National Institutes of Culture [EUNIC] represented by the Goethe Institute. 

It is the first business incubator for young entrepreneurs in the cultural and creative fields in Egypt and aims to train young people on how to market the cultural product.

Egypt’s Minister of Culture Inas Abdel Dayem said that the Creative Circles financing project is the first incubator for creative entrepreneurs, and was won by the Egyptian Ministry of Culture at the conclusion of the Creative Economy Project, after a competition with a large group of cultural projects submitted by many private and governmental institutions.

The Minister of Culture indicated that the project file was prepared by Mohamed Abdel Dayem, director of the Training Department of the General Administration for Organization and Administration of the Central Administration for the Office of the President of the Supreme Council of Culture. 

It is implemented through it with the aim of strengthening, enabling and developing the creative economy system, especially those  related to cultural industries and heritage crafts, and that is by supporting institutions and individuals, especially young people with cultural and creative initiatives. 

It depends on providing professional scientific and training content by a group of academic experts and professionals in the field of entrepreneurship,  where proposals and initiatives with a societal impact are adopted and placed under the umbrella of the ministry and the opportunity to display distinguished production in its various locations.

She added that the implementation of the project contributes to creating many job opportunities that will positively affect the national income to achieve sustainable development through Egypt's 2030 vision.

Abdel-Dayem emphasized that it targets workers concerned with the cultural and creative industries sector and young people from specialized entrepreneurs as well as institutions, individuals and promising teams that provide cultural products and services by holding workshops for making policies that stimulate cultural and creative industries and training in reviewing laws and legislation related to them, test ideas and select initiatives according to specific criteria, noting that it comes as a continuation of the creative economy project that was implemented by the British Council in Cairo from 2018 to 2020.

Susan Hohen, Director General of the Goethe Institute in Cairo and Regional Director for North Africa and the Middle East, said that the management of this project has been entrusted to the Goethe Institute in Cairo as a representative of the European Union's National Institutes of Culture in Egypt, which includes 11 members.

Hohen added that the project strengthens the European-Egyptian cultural participation as a driving force for sustainable social and economic development in Egypt. Its objectives are consistent with the common interest of the European Union delegation in Cairo and the group of European Union National Institutes of Culture in Egypt [EUNIC].