Tamer Mursi halts Synergy series for constitutional amendments

CAIRO – 20 April 2019: Chairman of Egyptian Media Group, D Media Group and Synergy famed producer Tamer Mursi took a decision to stop shooting all Ramadan series produced by Synergy company for three consecutive days, from April 20-22 to allow the series makers to vote on the constitutional amendments.

Synergy took the lion share of the Ramadan 2019 drama market; Synergy is producing 15 series in Ramadan, namely “Badal el Hadouta Talata” ( Three Tales instead of one), Kalabesh (Handcuffs) part 3, Le Akher Nafas (Till the last breath), “Hekayty” ( My Story), “Ibn Osool” (Good man), "Alamet Estefham" (Question mark), “Zelzal” (Earthquake), “Talket Haz” (Luck strike), “Baraka”, “Hogan”, “Lams Aktaf”, “Princess Beesa”, Qamar Hady (Hady’s Moon), “Abou Gabal”, “El wad Sayed el Shahat” (The boy Named Sayed el Shahat).

The United Company for Media Services announced that it has acquired the D Media Group, owner of the DMC satellite channels pack on April 5 and Mursi was announced chairman of the board.

Last September, Egyptian Media Group (EMG) successfully sealed a deal to acquire 51 percent of Future Group Holding, which held the CBC channels pack.

The move sought to establish new integration between Egyptian media institutions to innovate and introduce new content throughout the Arab region.

EMG also acquired Al-Hayah TV Network on July 5, 2018.

Mursi was announced CEO of EMG in February 2018, succeeding Osama el-Sheikh after his resignation.

As CEO of EMG, Mursi managed to strike several successful deals, placing the group in the forefront of media companies in the Middle East.

Synergy, one of Egyptian Media Group’s arms, announced in Sept. 2018 its cooperation with Middle East Communications Network (MCN) after signing an agreement on Sept. 9.

MCN is under the Interpublic Group of Companies Inc. (IPG), an international group specialized in media and publicity and was behind many popular advertising campaigns from around the world.

This comes within Synergy’s pursuit to enhance the Egyptian media’s profile through supporting it by agreements that guarantee the biggest reach to the widest interactive audience around the globe.

Also, to spread the best image that suits the professional values of media, presented by Egyptian Media Group, the biggest media and advertising entity in Egypt and the Arab World.

Mursi previously announced that this step is crucial for the Egyptian media in the first place. He added that Egyptian media has achieved a leading domestic rank and the expansion has become a need to develop media tools on the Arab World’s level.

Mursi also said that this step is now fulfilled since after cooperation with an international company like MCN, it has achieved a widespread, significant rank all around the world, including in Africa, the Middle East, the Americas, Asia and Europe.

This cooperation level will promote the Group’s presence and enhance the Group’s potential on the international scale.

MCN is an international American communication network. It has offices in more than 120 countries around the globe.

As for Egyptian Media Group, it owns ON channels network, Al-Hayyah channel networks, Al-Youm7 newspaper, sout Al-Omma, Dot Masr and Al-Nile radio among other Media platforms.

This is asides from other services offered by other Egyptian Media companies in production, advertisement, public relations, sports marketing and the digital media fields.

Mursi initially is one of the most prominent and successful TV drama producers. He founded Synergy Productions, which produced widely-watched TV series.

Mursi produced several of Adel Imam's successful works, most notably 'The Naji Atallah Team.'

He led every year Ramadan race with the series he produces which are considered the most successful ever year. Morsy has signed contracts for 12 series for next Ramadan, securing the A-List actors.

He produced 'YES, I'M FAMOUS,' which featured several international mega stars, including Leonel Messi and Adel Imam.