Min. of Antiquities to launch promotional campaign for GEM

CAIRO – 13 September 2018: The Ministry of Tourism will launch a promotional campaign for the Grand Egyptian Museum (GEM) entitled “GEM2020” as part of its 2019 campaign “People to People”, set to be launched in October, to promote for tourism in Egypt.

Minister of Tourism Rania el-Mashat referred that the inauguration of GEM in 2020 will attract many tourists from all over the world to witness the greatness of the Egyptian civilization, referring that the museum will not only present artifacts, but it will also include cultural, commercial and cinematic centers.

The campaign aims to build bridges between the world’s countries and the Egyptian people to experience the humanitarian, historical, cultural, and artistic sides of Egypt.
“People to People” will mainly shed light on the humanitarian side of Egypt through presenting its culture and the talents of its youth.

Mashat further remarked that in the upcoming period the ministry will organize entertainment events and festivals and will invite well-known international figures to Egypt, stressing that the Ministry of Tourism has developed various ways of promotion using social media, which is the most important marketing tool nowadays.

After the Grand Egyptian Museum (GEM) had launched its logo in June, citizens and experts claimed that the logo is quite mundane and that it does not represent the Ancient Egyptian collection displayed in the museum.

Minister of Antiquities Khaled al-Anany told Egypt Today that the logo is temporary, and that it is a part of the promotional campaign executed by the German company Atelier Bruckner which had won the bid to work on the design out of 12 companies.

The minister declared that a competition will be held for local and international designers to submit their proposals of the logo prior to the inauguration in 2020. Tutankhamun’s division was supposed to open by the end of this year but President Abdel Fatah al-Sisi decided to inaugurate the entire museum in 2020.

Anany stated that all students and staff of art schools are also welcome to submit logo designs for all museums across the country. Prior to those statements, many Egyptian designers had posted drafts and proposals of the logo on social media.
In earlier statements, the minister of antiquities had revealed that 50 percent of the new museum's construction work was finalized.

GEM’s lobby will host the statue of King Rameses II and the column of his son King Merneptah; the grand staircase will include 87 royal statues and large architectural elements, including statues of kings Khafre, Menkaure, Senusret, Akhenaten and Amenhotep III.