Helm Foundation TV ad selected in Cannes Lions

CAIRO – 21 June 2018: Egyptian director Amr Salama announced that his latest TV advertisement for Helm Foundation has been selected in the 2018 Cannes Lions International Festival of Creativity. Salama pointed out that this festival is the most important advertisement festival in the world.

He shared the announcement on his Twitter page, stating: “My latest TV ad for Helm Foundation supported by Drosos Foundation to help people with special needs is officially selected in Cannes Lions.”

My latest TV ad for Helm foundation supported by Drosos Foundation to help people with special needs is officially selected in Cannes Lions.https://t.co/Z6kV0Btap6

— Amr Salama (@amrmsalama) June 18, 2018

The advertisement includes two Egyptian actors, Menna Shalaby and Ahmed Malek.

Salama had his first directing experience in Ramadan with the successful series “Tayea” starring Amr Youssef, Saba Mubarak, and Soheir El Morshidy. The series was written by Mohamed Diab, Khaled Diab and Sherine Diab.