New mobile application uses music to improve brain concentration

CAIRO – 10 March 2018: In this busy age of constant information and stimulus all around us, it's a wonder we're able to get anything done. Yet those smart phones we use to distract ourselves from work can also be used to improve our productivity.

Enter 'Focus@Will', a new smart phone application developed by 'Focus@Will Labs' that purports to use an understanding of neuroscience to help users drastically improve their levels of productivity; by up to 400%, according to their official website.

It's all done through the use of music. Music has long been known to produce numerous changes to the brain, putting people into various states, and the team at Focus@Will has utilized this to their advantage.

Through the magic of music, this application aims to prevent both distraction and habituation. Distraction arises when one is more focused on what's distracting them, such as a baby crying, instead of what they should be focused on, while habituation comes from being bored from what is around a person and what he/she is doing, thus leading to distraction from work by seeking out something fun to do.

The app uses a wide range of specialized instrumental music geared for various personality types. Through its playlists, the app ensures that each song leads into the other in a way that prevents distraction from setting in, allowing total concentration for the task at hand. The app's music cannot be found anywhere else, and spans over thousands of hours across 50 channels.

'Focus@Will Labs' was founded in 2011 by Will Henshall and John Vitale, who noted that the majority of people listened to music while working and were curious as to know why. Through the research of their science director Dr. Julia Mossbridge, the labs discovered the best formula to ensure massive productivity gains.