Big Bad Wolf Books Debuts at Cairo International Book Fair with Unprecedented Discounts of Up to 75%

 

Big Bad Wolf Books &Sharjah Book Authority Brings the World’s Largest Book Sale to Cairo for the First Time

 

For the first time in its history, with partnership with Sharjah Book Authority; Big Bad Wolf Books, the world’s biggest book sale, is participating in the Cairo International Book Fair, marking a significant milestone in its mission to spread the joy of reading across the globe.

 

 

 

The 56th edition of the Fair, taking place from Thursday, January 23, to Wednesday, February 5, 2025, will feature Big Bad Wolf’s distinctive presence at Hall 6(English Discounted Books) of the Egypt International Exhibitions Centerin New Cairo. (Daily from 10:00 AM – 9:00 PM)

With its renowned discounts of up to 75%, Big Bad Wolf Books continues its mission of making books accessible and affordable for everyone. BBW Books campaign is dedicated to cultivating a culture of reading in Egypt by offering an unparalleled selection of English-language titles spanning diverse genres, including science fiction, literature, young adult, business, cookbooks, art and design, and children’s books. This vast collection ensures that every visitor finds something that resonates with their interests.

 

 

 

*A Legacy of Making Books Accessible*

 

 

Founded in Malaysia in 2009 by Andrew Yap and Jacqueline Ng, Big Bad Wolf Books has transformed the global book industry by making books affordable through its massive sales. Over the years, it has visited over 48 cities across 17 countries, offering millions of books to readers worldwide. Its mission is clear: CHANGING THE WORLD, ONE BOOK AT A TIME.

 

 

*Statements from the Founders*

 

 

Co-founder Andrew Yap expressed his excitement about the Cairo debut, stating:

"Our presence at the Cairo International Book Fair reflects our commitment to reaching readers in every corner of the world. We have worked tirelessly to curate a collection that caters specifically to Egyptian readers, ensuring they have access to high-quality books at unbeatable prices. We look forward to welcoming book lovers from across Egypt and creating a memorable shopping experience."

 

 

 

Co-founder Jacqueline Ng highlighted the broader vision of Big Bad Wolf Books:

"This is just the beginning of our journey in Egypt. Big Bad Wolfbooks has always aimed to bridge the gap between readers and books, regardless of distance. We are planning to expand further into Egyptian cities this year, bringing the joy of reading to as many people as possible. Additionally, we invite Egyptian cultural and educational institutions to collaborate with us in creating sustainable partnerships that ensure affordable access to books for students, researchers, and institutions alike."

 

 

*A Unique Experience for Book Lovers*

 

 

The Big Bad Wolf Books stand at the Cairo International Book Fair is designed to offer more than just books; it provides an immersive experience for readers. Visitors can explore a curated collection of some of the latest and most sought-after titles, carefully selected to meet the diverse needs of Egyptian audiences.

*Looking Beyond Cairo*

This debut at the Cairo International Book Fair signals the beginning of an ambitious plan to expand Big Bad Wolf Book’s footprint in Egypt. With additional campaigns planned for multiple Egyptian cities throughout the year, Big Bad Wolf Books aims to make its unique blend of affordability and variety a staple in the Egyptian literary scene.

 

 

*An Open Invitation*

 

 

Big Bad Wolf Books invites all book enthusiasts, cultural organizations, and educational institutions to visit their Pavilion in Egypt International Exhibitions Center, Hall 6(English Discounted Books), in front of Hall 4, and explore opportunities for collaboration. The campaign promises not only affordable books but also a chance to participate in a global movement that celebrates the transformative power of reading.

 

Cairo International Book Fair 2025

 

Location:Egypt International Exhibitions Center, El-Mushir Tantawy Axis, Hall 6 (English Discounted Books)

Dates: January 23rd – February 5th, 2025

Timing: Daily from 10:00 AM – 9:00 PM