'Dukan Ahlam’ To Be Staged at The New Alamein Festival

“Dukan Ahlam” ( Shop of Dreams) is displayed at the New Alamein Festival from August 22-24.

Step into a world of laughter and fantasy with a theatrical performance, Shop of Dreams imagine a place where you can buy the dream of your choice and live it from the moment you fall asleep until you wake up. “Dukan Ahlam” is a comedic adventure that not only entertains but also highlights the incredible spirit of the Egyptian people, their warmth, acceptance, and boundless tolerance.

United Media Services Company launches national initiatives, including the New Alamein Festival, to highlight urban development, support human development in Egypt, promote investment opportunities, emphasize the role of soft power in supporting state development efforts, bridging social gaps, improving services, and developing various tourist destinations. The festival also organized numerous trips for students and individuals with disabilities, in addition to supporting women breadwinners, producers, manufacturers, and youth and contributing to efforts in human building and development.

The festival witnessed fruitful cooperation with all ministries and organizations, and the United Media Services Company, which ensured that the agenda for the second edition of the New Alamein Festival included diverse artistic, cultural, sports, and entertainment shows catering to various visitor interests and attracting tourists of different nationalities. The festival also provided the public with the U LIVE channel, enabling everyone to follow and watch the various activities of the festival on television.

The 2024 edition of the New Alamein Festival featured a variety of activities, including theatrical performances produced by renowned producers and starring famous stars and young artists, football matches featuring legends and star players, visits from Egyptian government ministers, the launch of major investment initiatives and partnerships, and collaboration with the United Media Services Company, the founder and organizer of the New Alamein Festival, in joint tours and conferences attended by its Chairman Ashraf Salman and CEO and Managing Director Amr El-Feky.