The talented Algerian star with a unique voice and deep emotions, Souad Massi performed at New Alamein Festival On Friday, August 16th, at U Arena.
The attendees enjoyed an unforgettable night as she captivated them with her beautiful songs.
The Algerian star magical voice transported her fans to another world.
Massi delivered an exceptional performance by all means at the New Alamein Festival's second edition.
United Media Services Company launches national initiatives, including the New Alamein Festival, with the aim of highlighting urban development, supporting human development in Egypt, promoting investment opportunities, emphasizing the role of soft power in supporting state development efforts, bridging social gaps, improving services, and developing various tourist destinations. The festival also organized numerous trips for students and individuals with disabilities, in addition to supporting women breadwinners, producers, manufacturers, and youth, and contributing to efforts in human building and development.
The festival witnessed fruitful cooperation with all ministries and organizations, and the United Media Services Company, which ensured that the agenda for the second edition of the New Alamein Festival included diverse artistic, cultural, sports, and entertainment shows catering to various visitor interests and attracting tourists of different nationalities. The festival also provided the public with the U LIVE channel, enabling everyone to follow and watch the various activities of the festival on television.
The 2024 edition of the New Alamein Festival featured a variety of activities, including theatrical performances produced by renowned producers and starring famous stars and young artists, football matches featuring legends and star players, visits from Egyptian government ministers, the launch of major investment initiatives and partnerships, and collaboration with the United Media Services Company, the founder and organizer of the New Alamein Festival, in joint tours and conferences attended by its Chairman Ashraf Salman and CEO and Managing Director Amr El-Feky.
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