United Media Services believes in its crucial role in supporting Egyptian creativity and art, and in maintaining high quality and leadership to honor the greatness of the Egyptian people and respect its artists.
Based on this fact UMS has been closely following the statements made by the distinguished artist, Mohamed Sobhy, who claimed on his official social media pages that his play, Eila Etamal Leeha Block, was undermined, alleging that UMS had violated the terms of its contract with him.
UMS has chosen to maintain silence in the past few hours in order to uphold the credibility of the esteemed Egyptian artist.
This decision was made out of respect for the artist's status.
Despite this, UMS decided to showcase the play that has received many comments about the quality of its content, according to the testimony of senior specialists from Mohamed Sobhi's generation and stature, as well as from other generations.
The decision to present the play was made to preserve the presence of his esteemed name on Egyptian screens in a manner that he deems appropriate for himself.
UMS was surprised when the renowned artist announced that legal action had been taken against it, based on completely false claims. Despite UMS's previous decision to remain silent in response to these claims, the situation now requires UMS to disclose the true facts to the public out of respect for the Egyptian audience and the great artist involved.
Therefore, UMS confirms the following: First, UMS categorically denies any changes to the broadcast play as sent by the producing company. Second, UMS contracted with the renowned artist Mohamed Sobhy to create three plays. The first play, "Nojoom Al-Dohour," was filmed using top-notch technology, but it did not generate much public interest or advertising revenue. Despite this, UMS continued to support Mohamed Sobhy’s plays, even though they faced criticism from both the public and critics.
UMS supported him financially and professionally and chose to remain silent, even after he took measures against UMS and insulted the company and its employees who had not made any mistakes.
Third, the renowned artist, Mohamed Sobhy, violated his contract with UMS by making significant and sudden changes to the content of his latest play without the company's approval. This constituted a breach of contract, as the play included insinuations and expressions that did not align with media ethical rules and professional codes of honor.
Fourth, the renowned artist, Mohamed Sobhy, shared several clips from his play on his official social media pages, which was a violation of intellectual property rights. Despite these infringements, UMS aired the play in its entirety on the main TV channel (CBC) without making any changes. The play was even broadcast during prime time, and other scheduled shows were canceled as a mark of respect to the artist. However, the play failed to attract advertisements once again, leading UMS to bear the financial loss silently, as a show of respect to the great artist.
Fifth, in addition to breaching the contract, UMS was surprised by the distinguished artist's request two weeks ago as he asked to increase the value of the contract by more than 250 percent, which is an unprecedented and unjustified act that does not happen in any contract in the world.
UMS has confirmed that it will seek legal action through the Egyptian judiciary to uphold its rights. This includes resisting any undue pressure for profit and defending the esteemed artist Mohamed Sobhy against what it considers to be false and damaging claims. The company will refrain from making further comments about Mohamed Sobhy out of respect for the Egyptian judiciary.
Comments
Leave a Comment