UMS Announced A Strategic Partnership With Sony Music Middle East To Promote Music Content During Ramadan.
United Media Services (UMS) announced a strategic partnership with Sony Music Middle East to promote music content during Ramadan.
This partnership in conjunction with the leading digital platform WATCH IT, will see the release of more than nine soundtracks featuring series intro tracks ( Theme Songs) and songs from popular Ramadan series.
“At United Media Services (UMS), we’re thrilled to join forces with Sony Music Middle East for this Ramadan,” commented Amer El Feki, CEO of United Media Services (UMS).
El Feki further explained that this partnership allows UMS to elevate the Ramadan experience by delivering a diverse and exceptional soundtrack to the holy month.
“We’re confident that through this collaboration, Sony Music’s music will resonate deeply with audiences across the region,” El Feki adds.
“We’re thrilled to team up with UMS and Watch IT as this signifies the start of even more momentous collaborations in the Arab music scene,” said Rami Mohsen, Managing Director of Sony Music Middle East.
“Egypt holds a top priority for Sony Music Middle East as we focus on nurturing the incredible talent surrounding us, and Ramadan is a time for unity and sharing stories through these special series" Mohsen recounted.
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