Follow the Sun.. it will take you to Egypt

CAIRO – 17 March 2022: The Ministry of Tourism and Antiquities has launched an advertising campaign dubbed “Follow the Sun” to attract tourists from the UK, Germany, Italy, France, and the U.S. to Egypt in the spring and the summer.

Follow the Sun will focus on Cairo, Giza, Luxor, Aswan, Sinai, and Red Sea resorts to present Egypt as a unique destination with varied attractions and a youthful identity where one would stay for a long vacation and visit often.

The campaign will be launched on Youtube, Tiktok, Instagram, and Facebook. It will call on tourists to check weather forecasts before travelling and that they will find that Egypt has a warm weather throughout the year as well as a bright sun, which composes an inherent part of the ancient Egyptian civilization.

The campaign will promote the comprehensive program where beach tourism is merged with cultural tourism, in addition to ecotourism as Egypt has beautiful nature reserves.

Egypt’s previous campaigns, Sunny Christmas, and Sunny January, reached 107 million users and raised the search rates about Egypt by 95 percent compared to the year before.