Board of Directors of Egyptian Tourism Promotion Board convenes to discuss means of promoting tourism in Egypt

CAIRO – 2 June 2021: The Board of Directors of the Egyptian Tourism Promotion Board [ETPB] headed by Minister of Tourism and Antiquities Khaled el-Enany convened and discussed mechanisms and proposals for promoting tourism in Egypt during the upcoming period.

The board also discussed the events agenda of the Ministry of Tourism and Antiquities in addition to that of other ministries during the coming three months and also discussed the possibility of using them in promoting Egypt.

Enany stressed the importance of having one events agenda for Egypt. He spoke about some of the upcoming events of the ministry, like the opening of the restoration project of the Sphinx Avenue in Luxor and Mohammed Ali’s Palace in Shubra.

The board reviewed the media strategy of the ministry. Enany affirmed that it is scheduled to be ready within two months, and after that, a three-year international promotion campaign for Egypt is going to be launched before the beginning of fall.

The meeting also discussed the social media platforms of the ministry, Experience Egypt and the travel exhibitions where the ETPB participated in recently.

Furthermore, the board spoke about organizing road shows in a number of counties. They recommended forming a working group between the ETPB and representatives of the private tourism sector to put forward a joint plan to promote tourism in Egypt in the various world markets.

The meeting emphasized the importance of benefiting from Egypt's participation in Dubai Expo 2020 in promoting tourism. It is scheduled to launch in October 2021 and lasts for 6 months.

Members of the board were informed of the establishment of a filming and editing unit in the Egyptian Tourism Promotion Board to be used in the production of promotional films as well as filming various events.