Intense Presence by ACC’s Partners at Malmö Arab Film Festival in Sweden

 

 

CAIRO - 9 April 2021: This year's edition of the Malmö Arab Film Festival (MAFF) shall witness remarkable presence for the Arab Cinema Center's (ACC) partners, including the festival. Taking place from 6 to 11 April in Sweden, this year the festival marks its 11th edition, offering several particolored programs on-campus and online.

 

Within the MAFF Industry Days (MID), Assem Ramadan, Director of Operations at Rotana Group, shall be among the jury panel within the MAFF Development Funding Doc, while Shahinaz El Akkad (Lagoonie Film Production) shall be part of the MAFF Development Funding Short, and Alaa Alasad (Greener Screen) together with Meriame Deghedi shall join the Post-Production Platform jury.

 

 

For the seventh year the award was offered.

 

The award is represented in promotion and distribution services in the Arab world to one winner project from the Post-Production Platform of MAFF Industry Days that offers 115,000 USD in-cash awards this year.

 

MAFF Industry Days (MID) is a unique platform for the Nordic and Arab film industries designed to stimulate collaboration, co-production and distribution opportunities.

 

MMF brings together producers, funds and distributors in seminars, workshops, and networking sessions.

 

 

A panel discussion entitled ‘Films Production and Distribution in the Time of Corona’ was held on Wednesday, April 7 at 5:30 pm GMT +2, which featured Alaa Karkouti (Arab Cinema Center), Ramzi Gabriel Khoury (Misr International Films), Rula Naser (The Imaginarium Films), and Shahinaz El Akkad (Lagoonie Film Production) as guest speakers.

 

 

The panel was moderated by Meriame Deghedi.

 

 

Moderated by Amir Ramses (El Gouna Film Festival) a panel discussion entitled ‘Sudanes Cinema Successes and What’s Next’ that will be held on Saturday, April 10 at 2:45 pm, featuring Amjad Abu Elala (Sudan Film Factory).

 

 

The activities also include Meet The Experts Presentations program, where presenters will outline their organization’s landscape over the past years.

 

Arab Cinema Center offered a presentation by Abdallah Elchami (Managing partner), on Thursday, April 8 at 11:20 am, and CineGouna Platform  offered a presentation by Amir Ramses, the Artistic Director of the festival, at 2:40 pm.

 

The program will also feature the presence of European Film Promotion (EFP) that collaborates with the Arab Cinema Center in organizing The Arab Critics' Awards for European Films.

 

 

Sonja Heinen, Managing Director of the European Film Promotion (EFP), will moderate its presentation at 11:000 am

In addition, Baha Al-Hussein, Regional Training Manager at The Royal Film Commission – Jordan, will moderate a webinar on Friday, April 9.

 

 

Greener Screen will also participate in the festival with two panel discussions that will be moderated by Greener Screen’s co-founder Basam Alasad. The two panels are titled; ‘Global Sustainable Production Landscape’, which will be held on April 9 on 2:45 pm with the participation of Abeer Bayazidi (Greener Screen), and 'Arab Films Go Green: Costa Brava', which will be held on April 10 at 4:30 pm, with the participation of Farah Fayed (Beirut DC).

 

 

Arab Cinema Center (ACC) was launched in 2015. A nonprofit organization registered in Amsterdam, the ACC is an international promotional platform for Arab cinema as it provides the filmmaking industry with a professional window to connect with their counterparts from all over the world through a number of events that it organizes. The ACC also provides networking opportunities with representatives of companies and institutions specialized in co-production and international distribution, among others. The ACC's activities vary between film market pavilions, orientation and networking sessions for Arab and foreign filmmakers, welcome parties, as well as meetings with international organizations and festivals, and the issuance of the Arab Cinema Magazine to be distributed at the leading international film festivals and markets.

 

Furthermore, newsletter subscription is now available on the ACC's website, allowing users to obtain digital copies of the Arab Cinema Magazine, as well as news on the ACC's activities, notifications of application dates for grants, festivals and offers from educational and training institutions, updates on Arab films participating at festivals, exclusive news on the Arab Cinema LAB, and highlights from the ACC's partners and their future projects.

 

The ACC also launched an English-language Arab Cinema Guide, available on its website, which is a comprehensive cinematic guide that comprises a variety of tools presented collectively for the first time to offer information on Arab cinema to filmmakers inside and outside of the Arab world. It also aims to facilitate filmmakers' access to international markets and help film industry representatives to easily identify Arab film productions.