Nilepreneurs launches new initiative to boost SMEs exports via e-commerce

CAIRO - 5 May 2020: The Nilepreneurs initiative has launched a new program in cooperation with Banque du Caire to help small and medium-sized enterprises (SMEs) promote their products online via e-commerce channels.

The new program has been launched in light of the recent developments at the world level, especially after the coronavirus pandemic began to take its toll on many local as well as global businesses, director of the centers of excellence for export and supply chains management at the initiative Ahmed Farouk said in a press release on Tuesday.

The program seeks to increase regional and global market reach via e-commerce by helping companies improve their products in terms of design and quality and develop new products suited to the needs of overseas markets, Farouk noted.

The Nilepreneurs is a national fast-growing initiative funded by Central Bank of Egypt, and implemented by Nile University to enhance the ecosystem for entrepreneurs in Egypt through different programs with the support of different banks, government bodies and international organizations.