Nexthink announces participation in CAIRO ICT

CAIRO - 26 November 2019: Nexthink Company announced its participation at Cairo ICT 2019, which will take place on Dec. 1-4, 2019 at the Egypt International Exhibition Center (EIEC).

“Digital transformation is a foundational change in how an organization delivers value to its customers,” Area VP - MEA, Nexthink Maged Eid, said.

“However, it is crucial for companies to recognize how important employees’ experiences are to their overall business. Nexthink’s technology has helped organizations transform their business by providing real-time visibility and insights, enabling their IT department to take a proactive approach to improving its IT performance and foster a positive employee experience. We look forward to participating in Egypt’s largest ICT exhibition and showcase our latest innovations," he added.

The company clarified that, during the exhibition, it will demonstrate the need for organizations to understand employees’ experiences in digital transformation projects to achieve business objectives and avoid costly project failures.

"According to reports, enterprises will spend almost $2 trillion annually on digital transformation strategies by 2022," the company added.

Moreover, Nexthink will address the need for employees to be placed at the forefront of an IT strategy as well as discuss recent IT trends. Nexthink will also showcase its recently-launched ‘Digital Experience Score,’ which combines hard data and employee feedback for organizations to continuously measure, benchmark (against peers and competitors) and improve digital employee experience with a defined set of metrics.

Nexthink operates in Digital Employee Experience Management, while CAIRO ICT is a yearly event covering exhibition, conference, consumer and corporate activities organized by Tradefairs International. It represents a platform for major launches from public and private sectors. Cairo ICT is a networking event to meet clients from important emerging markets of the region.