Egypt wins Best Digital Advertising Campaign in Africa for 2017

CAIRO - 9 March 2018: Egypt has been awarded the Best Digital Advertising Campaign in Africa for 2017, and the best use of electronic reservations.

Egypt recorded positive results as a touristic destination on the electronic reservations website, Expedia.

These results reflected Egypt overcoming the negative obstacle it has faced in recent years due to political turmoil.

Minister of Tourism Rania el-Mashat received the award today on the sidelines of the Berlin Stock Exchange Conference.

Mashat said during her speech at the conference that the tourism sector in Egypt is on the way to regaining its appeal, referring that there are positive indicators towards tourism recovery, foremost among which is the increase of reservations in the country during the next season.

The minister met with tour operators of Anex Tour, LMX Touristik, Der Touristic, ETI, FTI and TUI.