InnJoo to introduce faster and more powerful smartphones in Egypt

CAIRO – 19 February 2017: Technical startup and fast growing electronics brand Innjoo is set to launch a new line of feature-rich smartphones in the Egyptian market, the company announced in a press release on Wednesday.

The Dubai headquartered smartphone maker announced increased power and efficiency across its entire product range, with its new devices ramping up from four gigabytes of RAM to six gigabytes.

“This gives the consumer an unparalleled user experience due to the added speed and power,” noted Ahmed Kandil, InnJoo country manager in Egypt.

“Our new smartphone range with enhanced RAM and specs will continue to provide consumers with the latest technology while maintaining our unique value proposition of offering feature-rich phones at reasonable prices,” Kandil stated.

InnJoo currently has a fully operational office in Egypt, offering an entire line of 4G smartphones, accessories and tablets.

The fast growing brand had announced in January a strategy to significantly increase its Egypt market share in 2017, partnering with the region’s largest e-commerce site souq.com, as well as a large network of retail resellers.