At Cairo ICT'24, visitors to Orange Egypt's pavilion will have the opportunity to explore the company's $135 million "New Administrative Capital Data Centre" project, which underscores its pivotal role in advancing the nation's economic and digital transformation. The New Administrative Capital is a model of an integrated and sustainable urban city, powered by cutting-edge technologies and secure infrastructure, serving as a hub for attracting local and international investments with designated areas for business, government, housing, culture, and entertainment.
Visitors will also experience live demonstrations showcasing the advantages of Orange Egypt's upcoming 5G networks, highlighting their transformative potential in connectivity and innovation.
“Orange Business” is also introducing a global platform that seamlessly integrates smart city management and AI technologies, leveraging Orange's unique expertise in telecommunications, technology, core infrastructure, and global strategic partnerships. Visitors can explore the platform's services, which deliver comprehensive security solutions to optimize companies’ performance. These services empower businesses to harness artificial intelligence, enhance digital experiences across customer, employee, and operational interactions, address sustainability challenges, and improve the management and utilization of business-generated data to achieve strategic objectives.
Furthermore, Orange will unveil a groundbreaking model for Smart Cities-as-a-Service (SCS), designed to create smart city solutions powered by AI and supported by robust digital infrastructure, featuring a simulation showcasing the use of AI capabilities for real-time and predictive data analysis.
This approach enables automatic decision-making and effective problem-solving, revolutionizing city management and operations. The model demonstrates enhancements to city services, including smart lighting, energy optimization, public safety, waste management, and more, contributing to the evolution of modern urban living.
Orange Egypt's will also showcase the remarkable advantages of 5G networks, particularly their ultra-fast internet speeds, through an interactive and immersive virtual football game powered by VR technology.
In the field of Corporate Social Responsibility, youth and entrepreneur empowerment, Orange is highlighting the impactful legacy of the Orange Digital Center (ODC), which has played a pivotal role in equipping thousands of entrepreneurs with essential skills and supporting the launch of numerous startups across Egypt. Additionally, Orange is showcasing its innovative “Fab Lab” laboratories creative hubs designed to inspire innovation by empowering individuals from diverse backgrounds and age groups to turn their ideas into tangible products using state-of-the-art technologies. These labs also provide participants with opportunities to explore advanced innovation methodologies and gain practical, hands-on experience in cutting-edge fields.
The establishment of the Orange Digital Center, along with Orange Fab Labs, underscores Orange's strategic dedication to fostering economic and social advancement through innovation and youth empowerment. This role aligns seamlessly with the Egyptian government’s trailblazing initiatives aimed at driving digital transformation and creating promising opportunities for young talent to innovate and contribute to a sustainable future.
On this occasion, Eng. Yasser Shaker, CEO and Managing Director of Orange Egypt, emphasized that Orange's participation in Cairo ICT 2024 focuses predominantly on unveiling the latest technological advancements and solutions developed by the company. These include innovations in artificial intelligence, data center infrastructure, and smart city management, as well as highlighting the transformative potential of 5G networks and the extensive range of services and applications they will bring to Egypt upon their deployment. He stated: “Our presence at this exhibition aims to inspire young individuals and encourage their entry into entrepreneurship through the advanced programs we offer at ODC and ‘Fab Lab’. It also provides an invaluable opportunity to forge new partnerships that sustain the momentum of innovation.”
On this occasion, Eng. Yasser Shaker, CEO and Managing Director of Orange Egypt, highlighted that the company’s participation in Cairo ICT 2024 focuses on showcasing its latest technological advancements and solutions. These include cutting-edge innovations in artificial intelligence, data center infrastructure, and smart city management, alongside demonstrating the transformative capabilities of 5G networks and the vast array of services and solutions that the network will offer in Egypt once launched.
"Our presence at this exhibition aims to inspire youth and encourage their entry into entrepreneurship through the advanced programs we offer at the Orange Digital Center and ‘Fab Lab.’ It also provides an invaluable opportunity to forge new partnerships that sustain the momentum of innovation." Said Shaker
In this regard, Hesham Mahran, Chief Business Officer at Orange Egypt, noted that the demonstrations and experiences within Orange's pavilion at the exhibition will affirm the strategic importance of digital transformation for businesses aiming to maintain a competitive edge and secure a foothold in the future.
For his part, Osama Kamal, Chairman and CEO of Mercury Communications, expressed pride in Orange Egypt’s unwavering commitment to participating in the exhibition under all circumstances for nearly three decades.
He added: “Orange serves as a prime example of a telecommunications company that has astutely anticipated future trends and executed a remarkable transformation by diversifying into new and dynamic technological sectors. This foresight has solidified its leadership position among competitors in Egypt and enabled it to play an instrumental role in the Egyptian state’s digital transformation strategy. Moreover, it has empowered the company to consistently deliver advanced, cutting-edge services tailored to meet the evolving demands of individuals and enterprises alike.”
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