Amazon Egypt and Shark Tank Join Forces to Empower Local Entrepreneurs

Amazon Egypt announced its collaboration with Shark Tank, the renowned business reality show, to empower Egyptian entrepreneurs featured on the program. This effort aligns with Amazon’s ongoing commitment to supporting small and medium-sized businesses (SMBs) and entrepreneurs expand their reach online. Through this initiative with Shark Tank, Amazon will onboard the entrepreneurs as selling partners on Amazon.eg , providing a wider selection for customers. As Shark Tank’s third season kicks off, this collaboration will provide SMBs and entrepreneurs with essential tools and programs, including Amazon.eg funded incentives, dedicated account managers, and advertising space on Amazon.eg.

 

“Egyptian entrepreneurs have demonstrated incredible capabilities across many different industries, and our collaboration with Shark Tank is a continuation of our commitment to foster and empower promising local businesses and startups to scale and grow,” said Amazon Egypt General Manager, Omar Elsahy. “Aligned with Egypt’s Vision 2030 strategy for a 'Digital Egypt,' we acknowledge our responsibility to continue investing and contributing to the growth of the Egyptian economy and our communities, and Shark Tank presents a platform to celebrate innovation that drives economic growth. Our goal is to help these innovative SMBs thrive and contribute to the development of the Egyptian economy, supported by Amazon’s technological advancements and fulfillment networks in a meaningful way.”

 

As part of this collaboration, SMBs featured on Shark Tank will have the opportunity to showcase their products on the “El Masry Yiksab” storefront on Amazon.eg, a curated section dedicated to promoting Egyptian-made products and local sellers. These businesses will also benefit from Amazon’s Fulfillment by Amazon (FBA) service, which handles storage, packing, and delivery. This ensures fast, efficient, and reliable deliveries, and makes products eligible for Amazon Prime’s fast and free delivery options. By managing logistics, customer service, and returns, Amazon enables business owners to focus on innovation and scaling their ventures.

 

Amr Mansi, Co-founder of IMP, stated: "Partnering with Amazon Egypt is a game-changer for the startups on Shark Tank Egypt. This collaboration goes beyond financial investment, providing entrepreneurs with access to world-class logistics, e-commerce infrastructure, and mentorship. With Amazon’s support, startups will be able to optimize their operations, scale faster, and connect with a much larger customer base—helping them establish a strong foothold both locally and internationally."

 

Mirame Khamis, owner of Asfoura, a popular children’s book brand and Amazon.eg selling partner, gained national visibility as a participant on Shark Tank last season. Reflecting on the experience, she shared: “I worked in corporates organization for 12 years before deciding to pursue my passion for children’s literature. It coincided perfectly that we launched on Amazon exactly a day before our Shark Tank episode aired, granting anyone interested in Asfoura an easy, accessible solution to try out our stories. We’ve been able to conveniently put a book in many children’s hands thanks to both Shark Tank’s exposure & Amazon’s reach,” said Khamis.

 

Ahmed Luxor, CEO and Co-founder of IMP, added: "Our mission at IMP has always been to nurture the entrepreneurial spirit in Egypt, and this partnership with Amazon Egypt amplifies that goal. It’s not just about growth within Egypt; it’s about giving startups the tools to compete regionally and globally. By collaborating with Amazon, entrepreneurs will gain insights and resources that can elevate their businesses to the next level, potentially transforming them into major players on the international stage."

 

“We witness the unwavering entrepreneurial spirit on a daily basis at Amazon, and we always look forward to discovering and empowering entrepreneurs to build their businesses,” said Ahmed El-Sobky, Head of Amazon Egypt Marketplace. “We are excited to welcome the promising entrepreneurs of Shark Tank into our marketplace, where we will support them with our robust infrastructure, advanced fulfillment network, and a wide customer base. We believe these entrepreneurs will bring unique products and fresh perspectives to our store, enhancing the shopping experience for customers while also contributing to the local economy.”

 

More than 60% of sales in Amazon’s store globally are from independent sellers – most of which are small- and medium-sized businesses. Selling partners on Amazon.eg have access to valuable tools and services to help them grow their online presence including easy onboarding tools, payment processing solutions, and promotional features to help them get discovered by customers, as well as reports and analytics to improve sales.

 

The third season of Shark Tank can be viewed on CBC and WatchIT.