Cairo – September 25, 2024: Post for Investment, in collaboration with eAswaaq, a subsidiary of E-Finance, launched ECOM Africa,” a newly-launched company set to develop and operate specialized electronic marketplaces aimed at trade within Africa.
The investment arm of Egypt Post, Post for Investment’s latest endeavor seeks to facilitate seamless trade between Egypt, African nations, and countries worldwide.
The platform is designed to transform e-commerce in Egypt by equipping local companies with the necessary tools to export their products to major markets across the continent and globally. It aims to expand the reach of Egyptian businesses, bolster the nation’s presence in international markets, and unlock new opportunities for growth.
ECOM Africa is led by Sherif Shaheen as Executive Chairperson, with Ahmed Abdeen serving as CEO and Board Member.
Egypt Post is well-positioned to support ECOM Africa’s mission, which will be leveraging its strong connections with global postal networks, especially through the Pan-African Postal Union, to streamline shipping processes, expedite customs clearance, and minimize delivery times and costs.
Ibrahim Sarhan, Chairperson of e-finance for Digital and Financial Investments, emphasized the group's potential to support various African nations through knowledge transfer and training, preparing local talents to adopt the latest technologies in digitalization, electronic payments, and e-commerce.
He stated that “cooperating with major financial institutions and service providers such as Egypt Post allows for the creation of new and integrated digital financial products that meet the needs of African markets.”
Abdo Elwan, Acting Board Member at Egypt Post, highlighted the organization’s extensive experience in serving African markets, stating, “Egypt Post continually strives to enhance those services in line with the latest developments in technology and digital transformation spearheaded by Egypt within Africa. Our focus is specifically on the creation and innovation of new comprehensive services in collaboration with e-finance Group and eAswaaq, owing to their huge ability and successful track record in digital payments and online marketplaces.”
Ahmed Ali Abdelrahman, CEO of Post for Investment, noted the significance of this initiative in boosting the Egyptian economy and positioning Egypt as a regional trade and logistics hub. “We are proud to launch this platform, which marks a significant leap for e-commerce in Egypt,” he said. “We believe it will propel the Egyptian economy forward while creating new opportunities for our businesses.”
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