TikTok partners with Entlaq for 2nd consecutive year on Egyptian entrepreneurship report

CAIRO – 19 August 2024: Entlaq platform announced its partnership with TikTok as the main partner for its semi-annual report on the Egyptian entrepreneurship sector for the second consecutive year. 

 

TikTok continues to be a key partner in enhancing the creative economy in Egypt, playing a pivotal role in empowering entrepreneurs and creators through its innovative platform, underscoring the short-video platform’s indispensable tool for expanding businesses.

 

Mohamed Ehab, Entlaq CEO expressed his pleasure to have TiKtok for the second year in row as the creative economy partner, this year TikTok will incorporate insights and data on the impact of creative economy on global economies. This marks the first step in highlighting this active sector and its contributions to the global economy's GDP. This inclusion in the report serves as a foundation for the beginning of many joint projects between TikTok and Entlaq in the creative economy sector, further enhancing the role and contribution of this sector to the Egyptian economy.

 

"We are committed to supporting Entlaq report on the Egyptian entrepreneurship sector, in line with our vision of helping entrepreneurs turn their creative ideas into tangible projects that contribute to the growth of the creative economy and create job opportunities, given that we are the preferred platform for a wide segment of youth in the Arab world,” Director of Public Policy for Middle East, Africa, Turkey, South Asia, and Pakistan at TikTok, Emir Gelen, said.

 

Gelen added that this partnership with Entlaq is part of our ongoing efforts to promote entrepreneurship in Egypt and empower startups to market their products efficiently.

 

The second edition of the report will cover the state of the entrepreneurship sector in the first half of 2024. This edition follows the great success of the first semi-annual report, which received wide acclaim from entrepreneurs, investors, and the government.

 

TikTok has revolutionized how entrepreneurs and creators build their brands by providing a safe and transformative platform to turn innovative ideas into engaging content with global resonance. This transformation is facilitated by TikTok's inclusive environment and vibrant community, which are crucial in shaping and supporting the broader creative economy.