Egyptian Outdoor installs 1st 3D Screen in Egypt at Cairo Airport

CAIRO – 25 December 2023: Egyptian Outdoor, in collaboration with the Emirati Al-Fakhr Company, has achieved a significant milestone in the advertising industry with the successful installation and operation of the first 3D screen in Egypt located at Cairo Airport.

The 3D screen, the first of its kind in Egypt, promises to create a remarkable impact on viewers and captivate the attention of passengers passing through Cairo Airport. With its immersive visual experience, the screen marks a significant advancement in the field of advertising, providing advertisers with a unique platform to engage with their target audience.

Led by Montaser Al-Nabrawy, Chairman of the Board of Directors and Managing Director of Egyptian Outdoor, the company has been at the forefront of innovative advertising solutions. The partnership with Al-Fakhr Company, represented by Samah Salem, CEO, has paved the way for the introduction of cutting-edge technology to enhance the advertising landscape.

Expressing his gratitude, Montaser Al-Nabrawy extended his thanks to the dedicated team behind the successful installation and operation of the 3D screen.

He acknowledged the efforts of Mohamed Adel, Head of the Egyptian Outdoor Operations Sector, Taher Abu Zeid, Head of the Business Sector, Reem Afifi, Head of the Follow-up Sector, and Hind Mahjoub, Head of the Commercial Sector, for their tireless work in bringing this ambitious project to fruition.

Furthermore, Al-Nabrawy expressed his appreciation to Magdy Ishaq, Chairman of the Board of Directors of the Cairo International Port Authority, and Khaled Zahran, Head of the Commercial Sector of Cairo International Airport, for their cooperation in facilitating the company's tasks, securing the screen's presence within Cairo Airport, and ensuring the smooth operation of this revolutionary advertising medium.

Earlier in April, Egyptian Outdoor and Al-Fakhr Company signed an agreement aimed at strengthening the leadership of the advertising sector in Egypt along with introducing the latest modern technologies in the field of information technology of which serve the advertising market sector.

Under the cooperation, experiences and visits will be exchanged between bodies that are related to information technology business incubators, along with increasing cooperation in improving the capabilities of all advertising pioneers in Egypt.