Dior to start operations in Egypt in Q4 of 2024

CAIRO - 8 December 2022: Christian Dior SE (Dior) seeks to start its activity in the Egyptian market during the last quarter of 2024 through establishing a number of retail outlets for the company's products, Minister of Trade and Industry Ahmed Samir announced.

 

The Minister of Industry affirmed the ministry's keenness to provide aspects of support to the company and remove any obstacles that may be facing it in order to invest in the market.

 

Samir called on the company to invest in Egypt by manufacturing some of its products in the Egyptian market to create added value and transfer experience and knowledge, and to take advantage of the comparative advantages offered by investment in the Egyptian market now, which includes skilled labor, availability of energy sources and low prices compared to many countries now, whether in Europe or Asia. 

 

“This prompted many European companies to transfer their production lines to alternative markets, including the Egyptian market,” he commented.

 

For his part, Jérôme Baudy — President of Christian Dior Couture Europe and the Middle East  confirmed that the company has a long history in the manufacture of fashion, ready-made clothes and perfumes, as the company's products depend primarily on designs and creativity, indicating that the company has been stationed since its inception in France and Italy and exports its products to many countries and has showrooms in most countries of the world.

 

The minister stated that there is a committee headed by Mostafa Madbouly, Prime Minister, with the membership of ministers and officials, to facilitate customs release procedures and reduce its time, noting that the ministry directed the General Authority for Export and Import Control to quickly complete the procedures for examining samples, which contributes to reducing the time and cost borne by the investor.