For the second time on the North Coast, Spinneys has hosted a launch ceremony on Sunday to celebrate the opening of another new store in Alamein. Hundreds of vacationers, suppliers and members of the media attended the celebrations, which included a store orientation tour and sampling and tasting activities.
Located in Marina Valley right opposite to Marina gate 5, the new store features an in-store bakery, a gourmet delicatessen and cheese counter, a pourtly and meat section, and fresh fruit & vegetables sourced directly from nearby Alexandria to guarantee the freshness of the produce section.
“As part of our investment plan for the area, we’re pleased to create summer employment opportunities for young interns and in the past 3 years, Spinneys has recruited more than 200 team members to serve the two North Coast stores,” Adly said. “We’re also looking forward to opening a third Spinneys supermarket next year along the coast for the convenience of our customers.”
Shoppers can immediately feel the distinct freshness appeal of the various departments. Fresh food preparation is on full display including, bakers preparing the dough and working the ovens, butchers cutting up the fresh meat, freshly cut seasonal fruits displayed in the open fridges and the delicatessen section’s impressive variety of local and imported cheese.
“Our second store in the North Coast is our fourth this year and this reflects our ongoing commitment to the Egyptian market,” Adly said. “Currently, we operate a national network of 20 stores across 8 different cities in Egypt and we employ over 2,000 dedicated employees”.
Spinneys opened its first branch in Egypt in 2006 and has since made significant strides to increase its presence locally and to enhance the brand’s image and awareness. The brand brings a unique shopping experience to Egyptian consumers, who have an affinity for high quality goods and services and great value.
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