Spinneys opens store next to AUC in New Cairo

CAIRO – 19 December 2012: Spinneys continues to expand in Egypt with its recent opening of its newest store in New Cairo on 14 December. The store is located on AUC Avenue in the commercial strip mall ‘Pearl Des Rois’ next to the American University in Cairo. The opening marks an important milestone for the company as it continues its expansion drive across the country through 2021.

“This is our third store in the New Cairo area and it reflects our ongoing commitment to the Egyptian market in spite of the global health and economic challenges,” Spinneys CEO Mohanad Adly, said.  “This marks the second store opening this year after the successful launch of our Maadi store earlier in February. We want to introduce Spinneys to as many Egyptian consumers as we possibly can, and we will be looking at locations not just in Cairo, but across various other main cities as well.”

Spinneys opened its first branch in Egypt in 2006 and has since made significant strides to increase its presence locally and to enhance the brand’s image and awareness. The company’s new growth strategy is focused on reaching shoppers in urban areas with an upgraded supermarket concept, while also offering fresh innovations in its core hypermarket stores.

“Our growth plan looks different today than it did a few years back, driven by shoppers’ expectations for convenience and high service levels”, said Adly. “The supermarket format offers an exceptional quick-trip shopping experience to meet those needs for consumers who are becoming busier every day. The varying size and locations of these stores will enable Spinneys to create a unique shopping experience with an extensive food variety customized for each community.”

Spinneys started in Cairo in 2006 and brought a unique shopping experience to Egyptian consumers, who have an affinity for high quality goods and services and great value. Currently, the retailer operates 17 stores in Egypt and employs approx. 2000 employees. The new store has created an additional 100 new jobs.

The multi-million pound investment in this 1,500 m2 supermarket has provided shoppers with the latest Spinneys offer, including fresh meat, fruit & vegetables, deli & dairy, bakery as well as an extensive range of non-food and general merchandise items.

Customers are also able to use the popular loyalty scheme, providing them with the opportunity to collect and redeem points with every purchase. 

In addition to its unrivalled store shopping experience, Spinneys also offers customers the choice to shop from the comfort of their own homes for maximum convenience. Shoppers are able to call the delivery hotline 16005 for phone ordering, shop online at Spinneys Egypt or by downloading the Spinneys app for android and iPhone.

This is the second store opening for Spinneys this year following the successful launch of the Maadi - Degla branch earlier this year. One more Spinneys store is scheduled to open before the end of this year in the Zahraa El Maadi neighborhood in Cairo.