gatjed: From Egypt to the World

Egypt has always been home to creative and skilled individuals who are able to turn their gifts into high-quality diverse products. “From Egypt to the World” is the slogan adopted by gatjed.com, the e-commerce platform exclusively offering Egyptian-made products for shipping locally and abroad.

Developed by founder and CEO Ahmed Rasekh and launched in April, gatjed’s platform is the first ever to offer exclusively Egyptian business products to local and foreign enterprises. The business-to-business portal features around 100 Egyptian manufacturers, designers, and handicrafts, and customers can also use the gatjed app to access goods made in Egypt. The platform has different payment options including cash upon delivery.



Named after the Djed, a symbol of stability featured on Ancient Egyptian temple pillars, tomb walls, papyruses and sarcophagi—the Djed pillar, which is also known as the “backbone of Osiris,” represents strength and stability in Ancient Egyptian culture, and Ancient Egyptians believed the Djed was the combination of the four pillars that carried the four corners of the Earth—the platform’s main goal is to promote local industries. “I have been living in Dubai since 2011. During that time, I visited many countries worldwide and I noticed that the label "Made in Egypt" has almost disappeared except for the label "100% Egyptian cotton" on some clothing brands,” Rasekh says. “One day a friend of mine bought an international brand LCD screen which had a ‘Made in Egypt’ label. At that moment, I realized that Egyptian manufactured products can certainly compete with products made elsewhere,” Rasekh says.

The CEO adds that, “gatjed is designed to be the largest e-commerce website for local and global wholesale trade serving a huge number of buyers and suppliers in Egypt and worldwide. Through gatjed.com, small businesses can sell their products to local and global companies. Sellers on gatjed are essentially manufacturers and distributors based in Egypt. As for the shipping, gatjed ships worldwide. On gatjed manufacturers and business partners can trade on a big scale through our business-to-business platform.”

Describing the individuals behind the project, Rasekh says, “We are family. The team is gatjed's most valuable asset. Each and every one of us works with passion and dedication. I strongly believe that with this amount of hard work, creativity, and devotion, gatjed will boom in no time.”