Beautique: Cairo

Uncovering Fashion Talent

Training for Competition (T4C) is holding the third round of their fashion design course, presented in collaboration with Lebanese designer Nada Chokr, and aimed at teaching young talents fashion design, pattern-making and sewing.

The course started on July 1 and will run for five months. After the course, participants will take part in the Cairo Young Fashion
Design Competition (CYFDC), held as part of the La Mode A Beyrouth fashion week in Cairo. Participants would showcase their talents at the CYFDC in front of a panel of judges who will decide on three winners.

The first winner will get the chance to show 20 dresses in the next La Mode A Beyrouth fashion show and the second will showcase 10 dresses.

Smart In-Salon Service

L’Oreal Professional announced their new in-salon service, Smartbond, will soon launch in all their partner salons in Egypt. Smartbond is the latest technology introduced by L’Oreal and specifically designed for hairdressers. Smartbond is a system that protects and strengthens the hair during technical services like bleach and coloring.

The system consists of three components; the first two used in salons and the third at home. The first step is an additive to be put in colors, lighteners and bleachers to protect and strengthen the hair during the technical services. The second step is a pre-shampoo to be applied after rinsing the color or bleach for a finishing action after the service to help rinse off all chemical residues breaking weak bonds. The last step is a conditioner to be used weekly at home.

Let It Breathe

Teaming up with MuslimGirl .com, the largest online platform for Muslim women in the US, Orly just launched a collection of
breathable nail polish that is 100% halal, dubbed #HalalPaint. With a collection of six different nail polish shades, the varnish allows oxygen and moisture to pass through them, making them prayer-friendly as it allows water to pass through during ablution. Allowing the nails to breathe means it actually promotes nail health, but it is also enriched with vitamins C and B5 and argan oil.

Although this isn’t the first breathable nail polish on the market, it is the first time an American brand releases one, and, unlike others, it is specifically tailored to Muslim women.

The collection features nude colors like beige, dubbed Ig-Noor the Haters; and a pinkish shade of ivory, dubbed The Perfect Amani-cure, as well as a transparent variety called Wallah Bro Wipe Out. It has some more vibrant colors like metallic taupe, called What the Fatima?, red, called #MuslimGirlFire, and plum called Haram-Bae.