United Company, National Media Authority sign protocol to preserve Egypt’s heritage

CAIRO - 25 May 2019: United Company for Media services, owner of Di Media company and Egyptian Media Group headed by Tamer Morsi has signed a protocol with National Media Authority headed by Hussein Zein aiming at preserving Egypt’s media heritage which was produced earlier by the Egyptian national Television.

According to a Friday statement, the protocol also allows the newly launched digital media content platform ‘Watch it’ to offer this content and reproduce it in accordance with the modern methods of displaying all media content.

The new digital platform, which was released by the beginning of the holy month of Ramadan is full of new dramatic content.

Watch It application management previously announced in a press statement that it will provide its services free of charges during May.

Watch It management further added that platform received thousands of subscription applications during the soft opening at the same time it was subject to digital piracy that targeted the information security, that’s why the platform was blocked to elevate the information security system.

Many experts have spoken about the need to pay attention to digital content and digital media services; subsequently, the Watch It platform was launched.

This platform can be accessed either by through www.watchit.com or by installing the online app from the Google Play Store or Apple Store.

To use the application on smart screens or the web browser interface, the user registers by his/ her email and cell phone number before receiving a message on the provided number to complete registration in one step.

Upon registration, the platform will give the subscriber a seven-day free trial, allowing the user to identify the content and learn how to use the application. The digital platform also enables users to subscribe using either credit cards or cash payment.

As the month of Ramadan coincides with the launch of Watch It digital platform, its creators contacted the satellite channels to acquire digital rights to the dramatic content and programs broadcast on the channels in Egypt during Ramadan and make it available for the users of the application.

The new digital platform is therefore full of new dramatic content. The creators will also acquire various other digital rights to add new contents serving different categories.

“Most of the global content producers have for some time aimed at protecting the intellectual property rights of the content. The content is therefore not available on free platforms in the high quality required by modern viewers; however, it can be available on specialized digital platforms,” previously commented Tamer Mursy, CEO of Egyptian Media Group.

“The new platform will seek a lot of media rights in different areas to entertain the viewers,” concluded Mursy.

It is noteworthy that the Egyptian Media Group is the co-owner of On TV, Al Hayat, DMC and CBC channels that provide various media services.