Gov't calls on Egyptians to use social media to promote tourism

CAIRO – 20 June 2018: Minister of Tourism Rania al-Mashat called on Egyptians to use social media to promote tourism in Egypt during the 2018 World Cup.

Mashat affirmed in a statement issued on Tuesday that she will be attending Egypt’s game against Russia in the World Cup to follow up on the promotion campaign for Egypt as a tourism destination has been launched, where a documentary titled “This is Egypt” was presented in most Russian stadiums.


Minister of Tourism Rania al-Mashat attends a ceremony organized to reveal the ministry's plan to promote for tourism in Egypt on the sidelines of the FIFA World Cup 2018 in Russia - Egypt Today/Mohamed Al-Hossary

On June 13, Egypt Experience and Invest campaign became officially the regional supporter of the FIFA World Cup Russia to promote the country as a global tourism and investment destination, according to a statement issued by the Ministry of tourism.

It was added that the campaign, which is affiliated with the Egyptian government, signed a contract with the Federation International of Football Association (FIFA) to become an official regional supporter of the World Cup to promote the country as a global investment destination, and to attract more tourists from around the world to visit the country. This contract is the first to be signed in Africa among other sponsorship contracts that are expected to be signed during the coming period.

“Being an official regional supporter of the 2018 FIFA World Cup gives us an outreach in Africa to highlight and communicate the premium positioning and enormous investment diversity and potential Egypt has to offer,” Sahar Nasr, Egypt’s minister of investment and international cooperation said commenting on the signing.

She added that, in addition to having increased visibility through the world’s most watched sporting event, Egypt Experience and Invest will engage globally through social media outlets and directly with football fans to showcase the wide spectrum of investment opportunities in the country.

On June 14, Mashat announced that the ministry will organize a contest between the 2018 World Cup teams' supporters, so that winners will be offered a seven-day journey to Egypt.

Mashat said that 30 football fans will be granted a seven-day journey to Egypt free of charge, within the framework of the "golden ticket" contest organized by the Tourism Ministry.