Cairo Festival City Mall awarded innovation award at bt100

CAIRO – 13 March 2018: Cairo Festival City Mall (CFCM) was given the “leading innovation and creativity” award in the retail sector during the prestigious BT100 award ceremony in February.

The bt100 award ceremony was held by Egypt’s leading economics magazine, Business Today, where 100 personalities and institutions that contributed to Egypt’s economy in 2017 were honored.

The award was accepted by CFCM’s Senior Marketing Manager Henwa Naguib in the event that was attended by prominent media and public figures.

CFCM has hosted major entertainment events, including the Cairo Fashion Festival, and has collaborated with Magdy Yacoub Foundation and Resala charity institution.


CFCM’s Senior Marketing Manager Henwa Naguib awarded at bt100 - CFCM

The event hosted more than 600 attendees, including state ministers, headed by Finance Minister Amr El-Garhy, Minister of Housing and Urban Communities Mustafa Madbouly, Minister of Electricity Mahmoud Shaker, Minister of Investment and International Cooperation, Sahar Nasr, Minister of Communications and Information Technology Yasser El-Kady and Minister of Health and Population Ahmed Emad El-Din Rady.

It was held under the auspices of a number of pioneering corporate entities from various business sectors, including the National bank of Egypt, the African International Bank, PepsiCo, CIB, Banque Misr, and Fawry, the e-payment solution provider. Other sectors include Hesham Talaat Mostafa Group, Jumia, Hyde Park, Ghabbour Auto, Aptech, Taaleem and WE.

The ceremony’s awards selection was based on a comprehensive study conducted in accordance with financial and economic standards set by Business Today Magazine’s economic specialists and experts.

The awarded entities were selected based on their overall performance in the past year, impact on the economic progress, stock exchange performance, creativity with practical solutions, sustainable public-private partnerships and alignment with the goals outlined in Egypt 2030 Vision.