UMS, GAFI sign cooperation protocol to promote investment in Egypt

CAIRO - 24 September 2024: A cooperation protocol was signed between the Egyptian General Authority for Investment and Free Zones (GAFI) and the United Media Services (UMS) to implement a strategy aiming for raising awareness, marketing and promoting investment in Egypt. 

 

The signing ceremony was witnessed by Amr El-Fekki, CEO of United Media Services, and Lamia Mokhtar, Advisor to the CEO of the Authority, and signed by Hossam Heiba, the CEO of the General Authority for Investment and Free Zones, and Dina Abdel Fattah, the Chairperson of Excellent D&N Marketing and PR, Exhibitions Organization (a subsidiary of United Media Services). 

 

The protocol stipulates that the two parties will cooperate to highlight the Authority’s ongoing efforts to improve the business and investment environment in Egypt, in addition to raising awareness, promoting and marketing it locally, regionally and internationally to support the competitiveness of the Egyptian economy globally.

 

Excellent D&N, in cooperation with the Authority, will formulate and implement an awareness and promotional plan for supporting investment environment in Egypt, and that's by using various media channels and tools. This is aimed at achieving the country’s main economic goals, which are: to enable the private sector to play its role as a leader of growth, to increase employment rates and provide job opportunities, and to achieve the Authority’s main goal, which is boosting investment to increase export rate. 

 

Dina Abdel Fattah said that Excellent D&N will use its extensive experience in organizing media and marketing activities and events, both locally and abroad, and that's to highlight the significant improvement witnessed by the investment environment in Egypt, whether in terms of infrastructure or procedures and legislation adopted to support investors.

 

Amr El-Fekki said that the United Media Services (UMS) will use its media tools and affiliated companies to produce content that supports the investment environment, which is also meant to convey the true image of the positive developments that the Egyptian economy is achieving. El-Fekki also highlighted that there are 49 media-related companies affiliated with the UMS, including television channels, TV and film production companies, newspapers, news websites, social media promotion agencies, and conference organizing companies.

 

Hossam Heiba ​​announced that the Authority will periodically provide the UMS and its subsidiaries with information related to investment, including new investments, and the recent improvements to the laws, regulations and policies related to the investment environment in Egypt, stressing that the cooperation between the two sides will contribute to creating a real investment culture among citizens.