CAIRO – 14 September 2024: Director-General of the World Health Organization Tedros Adhanom Ghebreyesus had commended Egypt’s presidential human development project "Bedaya," launched recently to ensure fair and effective access for citizens to state resources in various fields.
In a recorded speech, Ghebreyesus said the initiative outlines a comprehensive vision in which foreign policy, security, economic development, social and health services, and national cohesion converge to foster human development.
He also praised Bedaya’s role in encouraging cross sectoral collaboration by enhancing health education, social protection and labour, particularly commending the project’s focus on women and youth empowerment.
“Investing in health not only saves lives but also drives development and economy grows by cultivating a healthy and productive workforce. It also safeguards future generations,” stated Ghebreyesus.
WHO chief hailed President Abdel Fattah El-Sisi’s “visionary understanding,” congratulating him and the government on the development of the initiative.
The project, launched late in August as per Sisi’s directives, aims to enhance investment in human capital through a comprehensive program that focuses on human development and the promotion of the Egyptian identity.
The initiative commenced on September 7 and will continue for 100 days across all governorates of Egypt.
It encompasses a wide range of initiatives in the fields of health, education, culture, sports, and job creation, in an integrated manner involving all state entities, civil society, and the private sector.
The goal of the initiative is to ensure that all segments of the population, across various age groups, benefit fairly and effectively from state resources, improving the quality of life for Egyptian citizens in all governorates.
Meeting with Prime Minister Mostafa Madbouly and Minister of Health Khaled Abdel Ghaffar early in September, President Sisi directed finalizing the executive plans for the pillars of the project. Sisi emphasized that human capital is the true wealth of Egypt that must be nurtured and invested in.
The president underscored the need to enhance coordination and integration efforts among all state entities in various areas of the republic to achieve the initiative's targets, ensuring that citizens reap its positive benefits as swiftly as possible.
Key pillars of ‘Bedaya’
The project encompasses several key pillars, including enhancing national security, building the Egyptian individual, developing a competitive economy, and achieving political stability.
It also focuses on improving the healthcare system, providing better education, securing decent job opportunities, and enhancing social protection.
The project encompasses a comprehensive vision, with a focus on:
- Education: By enhancing educational curricula, providing advanced training programs for teachers, and promoting the use of modern technology in education.
- Health: By launching awareness campaigns, health programs, and medical caravans in governorates to enhance healthcare services.
- Sports: Through endorsing sports activities and ensuring their availability in all governorates of the republic.
- Culture: By maximizing the role of cultural centers, theaters, and cinemas.
- Job opportunities: By creating new job opportunities and skill development programs that meet the needs of the labor market.
Focus on children
Among the subsidiary initiatives under the umbrella of the main initiative is a program focused on children, including a program for children from birth to 6 years old, with the following objectives:
- Developing children's skills and encouraging creativity.
- Focusing on health and reducing child mortality up to 28 days.
There is also a subsidiary program targeting individuals aged 6 to 18 years old, with the following objectives:
- Providing educational and training programs to enhance their skills.
- Equipping them educationally, culturally, and physically for the job market.
The initiative enjoys widescale support, including from Al-Azhar and the Coptic Orthodox Church, as well as the state authorities.
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