UMS is keen to present more historical artistic work: CEO Amr el-Fekki

CAIRO - 19 August 2024: The United Media Services (UMS) Company seeks to develop Al-Nas Channel, Amr El-Fekki, CEO and Managing Director of UMS stated. 

 

During a press conference at New Alamein Festival, Amr El-Fekki said that UMS is keen to present more historical artistic work as Imam Al-Shafi’i. 

 

The New Alamein Festival comes within the framework of the United Media Services Company’s strategy to launch national initiatives, with the aim of shedding light on the urban development witnessed by the entire Northwest Coast region, headed by the New Alamein City, and promoting tourism in the city and its charming beaches and moderate climate most days of the year. 

 

The strategy also aims to promote investment opportunities in the Northwest Coast region, and emphasizing the role of soft power in supporting the state’s efforts to develop and develop various tourist destinations. The festival also organized many trips for students and people with disabilities, in addition to supporting female breadwinners, producers, manufacturers and youth, and supporting efforts to build the human being and human development.

 

The festival witnessed fruitful cooperation with all ministries, authorities and the UMS, which was keen to include in the agenda of the second session of the New El Alamein Festival various artistic, cultural, sports and entertainment shows that suit the different interests of visitors, and attract tourists of different nationalities.

 

Audience at home were provided with the U LIVe channel so that everyone can follow and watch the various and diverse festival events on television.