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Before the Big Day

The two-day Our Wedding Carnival offers a one-stop shopping trip for happy couples


By  Dominika Maslikowski


IMG_1043Numerous reality TV shows document how an otherwise patient and well-mannered woman turns into a bridezilla when she’s faced with the daunting task of organizing her wedding. The wedding industry has grown into a multi-million pound business that now includes companies offering services like honeymoon planning and custom bride and groom gifts, and it can be frustrating for a bride-to-be to know even where to begin. This weekend’s two-day Our Wedding Carnival in downtown Cairo aims to take the stress off the bride-to-be and put joy and excitement back into the process by offering more than 90 exhibitors in one place that will help steer prospective brides on their journey from proposal to honeymoon.
Our Wedding Carnival—Season Two is being held at the InterContinental Hotel Semiramis in Downtown Cairo from 11am to midnight on Friday and Saturday, June 20 and 21, and is free and open to the public. Last year’s carnival drew in some 3,500 visitors, but organizers said this year’s event will be even bigger with four fashion shows by Egyptian designers, free makeovers and bridal tips.


“We don’t want it to be a boring event, so each and every exhibitor will be offering something from free samples, to free makeovers and discount vouchers,” said Diana Youssef, account supervisor at event management company Red Square, the event’s founders and organizers. “There will be several islands, from ‘proposal’ for diamond shops to another called ‘wedding day’ for flowers, planners and photographers.”


The event has a Hollywood theme — “Be Our Star” —  to emphasize the glamor inherent in every bride, organizers said. Instead of the bride running around town to find the best companies and services, Our Wedding Carnival groups together everything a woman may need for her wedding and beyond, including diamond shops, home accessories and furniture stores, photographers, wedding planners, beauty salons, honeymoon companies and fashion houses that design wedding and evening dresses. The carnival is also offering couples and their families sessions on interior design, relationship coaching and investment plans for newlyweds, organizers said.


_W0A9348The four fashion shows focusing on bridal and evening dresses, all by local Egyptian designers, is one of the highlights of the event. On Friday night at 8:30pm, models will take the runway in a fashion show by Magda Dagher. Saturday brings three more fashion shows starting at 7:30pm with Deana Shaaban, who designs sleek and modern wedding gowns and also more romantic versions full of lace. The Saphir Couture show follows at 8:30pm to showcase the fashion house known for its intricately-detailed lace and bead work. There will be a hair show Saturday at 8:45pm for those who want to see latest hair styles by Kriss Beauty Salon, who offer bridal packages.


For more information, check out the event’s Facebook page at facebook.com/OWCEG, call (011) 2364-4445 or email info@redsquare-eg.net.


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