Fans lined up to meet Ahmed Fathi, who posed for photosand signed shirts for them.
Adidas recently introduced Exhibit Pack, featuring products from across all four key Adidas football franchises.
Adidas can declare itself the winner over arch rival Nike in the upcoming soccer World Cup even before the first match kicks off as it is kitting out the most teams.
“The World Cup in Russia does carry lower financial opportunities than the similar event four years ago in Brazil,” Adidas Chief Executive Kasper Rorsted said.
A U.S. appeals court on Thursday said Adidas AG can protect its famous Stan Smith tennis shoe against an alleged Skechers USA Inc knockoff.
Adidas, a long-standing sponsor of FIFA, "would have a problem" with the global soccer body.
Since the beginning of time, artists have always sought ways to distinguish themselves, trying to find a signature that prompts the viewer to immediately associate them with.
Adidas recalled the glory of their sponsored national teams in the jerseys’ designs.
Adidas revealed the new jersey of Egypt’s national football team which will be worn in the upcoming 2018 World Cup in Russia.
AC Milan has announced in an official statement that the sponsorship "Milan-Adidas", symbolical for almost two decades, has come to an end.
Adidas has launched the first of six planned city-themed running shoe models in London as it capitalizes on its first Speedfactory, which it has opened in Germany
Fashion Forward Dubai has grown it’s line up to 28 designers in total for its 10th season.