The pandemic has hit the world by large and the hospitality industry in specific has been confronted with some tough challenges. Overcoming these challenges enforced by social distancing and lockdown, The Nile Ritz-Carlton, Cairo has succeeded in providing a safe experience that does not compromise luxury and convenience while abiding by all the necessary precautionary and preventive measures regulated by the Egyptian government.
Boasting a prime location overlooking the Nile and in the heart of Tahrir square, The Nile Ritz-Carlton carries a rich legacy of tradition and opulence, and has maintained a long-standing position in the market with its unrivalled service standards. Mastering the art of hospitality, the ‘Ladies & Gentlemen’ of The Nile Ritz-Carlton, Cairo are always keen on creating remarkable experiences for their guests, promising nothing less than excellence.
Perfectly managing the pandemic situation, there are several factors that helped this iconic hotel stay ahead. Having spoken to Mohamed El Keiy, Director of Sales and Marketing, we learned more about the tactics and strategies that helped The Nile Ritz-Carlton, Cairo manage coping with the new normal.
“The unfortunate consequences enforced by the pandemic in 2020 had a severe negative impact on business in general, and the tourism and hospitality field in specific. In such critical times, adapting to the changes in market trends is integral. Our main objective is to tailor our services to best serve our valued guests. Accordingly we focused on our digital presence through social media activations and accordingly, we witnessed an increase in our online bookings. We have also created several offers and packages for our local guests to enjoy remarkable getaways in Cairo, especially taking into consideration the travel restrictions” said Mohamed El Keiy.
El Keiy also added that the prominent location of the hotel, the world-class services, in addition to the variety of its distinctive restaurants and bars were the main factors behind positioning The Nile Ritz-Carlton, Cairo as an exceptional luxury hotel for both leisure and business purposes. Moreover, being the only hotel in downtown with a garden, gives the hotel the edge of hosting outdoor events. Abiding by all the precautionary measures and the government’s regulations, every single detail is taken care of in terms of capacity, and sanitization to ensure the safety and health of the staff and the guests.
“We believe that our Ladies and Gentlemen play a significant role in the success of The Nile Ritz-Carlton. It is worth mentioning that during the tough times of COVID-19 we were the only hotel that has not downsized its human resources and we have kept each and every member of our family. This has strengthened the bond and the loyalty of our Ladies and Gentlemen and this is reflected in the relationship we maintain with our guests.” Added El Keiy.
Furthermore, regarding the market expectations for 2021, Mohamed El Keiy stated “We are very positive about this year, especially with the tremendous efforts done by the Egyptian state in promoting tourism. We can tell that tourism is getting revived again, especially that we have received a good number of bookings from GCC travelers.”
The regal hotel which comprises 331 elegantly appointed rooms creates an exquisite retreat in the heart of Cairo offering upscale amenities, world-class services, a variety of distinctive restaurants and bars, in addition to a lavish spa; all together are bound to create an unforgettable experience for its guests.