Modest, ready-to-wear brand, Sara Elemary launches its FW’20/21 collection, titled URBAN LINES, in a shoot that projects its latest facelift. Bold colors, statement pieces, striking lines and urban landscapes fuse into portraying Sara Elemary’s editorial shoot to debut the latest FW collection.
Bold, powerful, strong and confident, all elements embodied by Sara Elemary’s cutting edge and daring deigns. Modest yet fashionable, Sara Elemary’s latest collection brings a mix of luxurious yet relaxed athleisure looks, some with tie dye prints and some more basic colors.
The collection also includes checkered plaid shirts to layer and style differently for everyday morning looks while also having some outwear looks, including leather outfits, sequin tops and statement coats. Additionally, there are some iconic denim pieces to add extra flair to any wardrobe.
The designs are all about being versatile, comfortable yet very stylish and in line with seasonal trends. Sara Elemary reinvented herself this season with the latest editorial that projected inspiring urban and abstract landscapes onto the models that were styled in fashion forward and unique ways.
The projections brought to life the new identity, including the new Sara Elemary bold lines branding insignias. Delving into a dream like world, the editorial gives a futuristic feeling, showing the powerful vision of Sara Elemary’s designs. The styling merged different designs and fabrics together, plaid shirts on joggers and camo prints with sequin, showing the endless possibilities for the label’s pieces.
Sara Elemary is found locally at its own showroom and store at Mall of Egypt, as well as at renowned department store, Beymen in Cairo, Egypt. Sara Elemary is available online at www.saraelemary.com which ships locally and internationally with loyal customers in UAE, Saudi Arabia, Kuwait, USA and Canada.
Project by: @flarepr
Photography: @batoolaldaawi @blowcreativestudio
Styling and Art Direction: @aisha.styles
Models: @zoemdoneth and @olga_salyuk
Modelling agency: @talents_casting_agency