Al-Sennari Archaeological House to host ‘Marketing & How to Create a Brand on Social Media’ open symposium on March 23

CAIRO – 22 March 2022: The Bibliotheca Alexandrina is organizing an open symposium, under the title "Marketing & How to Create a Brand on Social Media", on March 23, at 6 p.m., at the Al-Sennari Archaeological House.

The seminar explains what a brand is and discusses ways to create a successful brand, clarifying the difference between traditional marketing and e-marketing; the difference between pages, groups, events, and marketplaces; and the difference between free marketing and funded ads.

Also, methods of e-marketing on Facebook, YouTube, Twitter, and LinkedIn will be explained.

The symposium will additionally aquaint the participants with the most important social media marketing sites in Egypt and the Arab world, the most important montage programs, and the most important sites for obtaining images, video and audio.