Egypt’s D-CAF presents X-Ray Fashion


Sat, 09 Oct 2021 - 03:39 GMT


 D-CAF will present the award-winning VR documentary installation X-Ray Fashion, from 5 to 10 October at Consoleya. 

X-Ray Fashion is a highlight of this year’s new media and visual arts program. Produced by the Danish XR studio MANND and directed by renowned photographer and filmmaker Francesco Carrozzini, the piece takes viewers on an eye-opening journey into the dark underbelly of fast fashion and garment production, 

Walking barefoot along the installation’s textured floors, visitors are invited to see and feel the little-known stages of garment production: from the glamorous catwalk shows of New York, to the inside of a sweatshop in India where viewers see the water supplies polluted by fabric dye from the factories. In one scene, audiences even come face to face with the exploited workers responsible for sewing the same clothes we have grown accustomed to picking absent-mindedly off the racks.

Since its premiere at the 2018 Venice Film Festival, X-Ray Fashion has caught the attention of fashion professionals and consumers alike, inviting many to question the grim realities behind the making of their favorite products.

“Regardless of where we’ve been showcasing, we’ve gotten a lot of feedback. A lot of people would write to us. Some designers said they were not aware of the circumstances of garment production and they didn’t know how to deal with their own companies anymore because they want their own pipeline to shift to a much more sustainable approach,” explained MANND studio co-founder Signe Ungermand. 

X-Ray Fashion (Denmark)

On Friday, 8 October, D-CAF and the Sustainable Fashion Alliance, in collaboration with Fashion Revolution Egypt, Scarabaeus Sacer, and Saqhout will present a day-long program of activities built around the theme of sustainability in fashion. 

The program will kick off at 2pm with a workshop entitled Sustainable Style & Recycling Your Old Items. Facilitator Nora Zahran will offer styling tips, ideas, and hacks to style, organize, and shop your own closet in environmentally conscious ways. The workshop will include a fun and instructive practical component where audience members participate in styling three different outfits using the same clothing item.

At 5pm, Norhan Al Sakkout will moderate a panel discussion exploring the landmarks achieved in sustainable fashion in Egypt, as compared with the rest of the world. The panel will feature sustainable fashion experts May Kassem and Noha Zahran, alongside MANND studio founders Maria Herholdt Engermann and Signe Ungermand. 

Last but not least, at 6:30pm Norhan El Sakkout will host a screening of Andrew Morgan's powerful documentary film, The True Cost. Filmed in countries all over the world, from the brightest runways to the darkest slums, and featuring interviews with the world’s leading influencers including Stella McCartney, Livia Firth, and Vandana Shiva, The True Cost is an unprecedented project that invites viewers on an eye-opening journey around the world and into the lives of the many people and places behind our clothes. The screening will be followed by a Q&A with the host, where audiences can discuss their impressions of the screening and discuss the state of sustainable fashion. 

The events will take place at Consoleya, a new coworking and exhibition space located in a historical building in the heart of Downtown Cairo, and a proud collaborator of D-CAF 2021. This showing was made possible by the generous assistance of The Embassy of Denmark in Cairo, who are among the festival’s main supporters. 

The Downtown Contemporary Arts Festival is produced by Orient for Film and Theater Productions and co-founded by Al Ismaelia for Real Estate Investment.

X-Ray Fashion (Denmark)

D-CAF is taking extensive measures to ensure our audience’s safety and prevent the spread of COVID-19. 90% of the Orient Productions team is fully vaccinated, and we are abiding by government regulations and restrictions on large gatherings. Attendees and team members alike will be required to wear masks for the duration of all D-CAF events. All participating venues will be equipped with sanitizer for the audience’s use. 




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