In a race against time, Talaat Moustafa Group announced the start of its construction work in its second largest project in East Cairo, which is "Noor City", located in front of the New Administrative Capital.
Noor City is a unique model for modern and future housing, due to Noor's advanced technologies that take into account the highest international standards in smart and sustainable city planning. Noor extends over an area of 5000 acres in east Cairo, which is the first hub of development in Egypt, embodying Noor’s future vision for the group.
Over the past decades, Talaat Mostafa Group succeeded in creating a different urban pattern in the East Cairo region, following a series of studies conducted in the mid-nineties. Studies have confirmed that the urban expansion and the largest population growth will be to the east, which prompted the group to adopt a future strategic plan to expand eastward and build residential communities with integrated services and facilities.
The first experiences were in 1996 when “El Rehab” was inaugurated as the first residential city with integrated services located outside the traditional urban space in Cairo. After that step, Talaat Mostafa Group developed the concept of urban development to different horizons based on the reconstruction of the desert and its transformation into vibrant communities.
In 2006, Talaat Mostafa Group decided to reproduce its first experience with El Rehab, but on a larger level.
Madinaty, the first international city on Egyptian soil, was the group's largest project on an area of 8000 acres. When working on the construction of Madinaty, international urban planning offices were hired to set a model for a new city whose goal is exclusivity and distinction. It takes into account the population diversity in their choices , tastes, and provides them with all services in a planned and thoughtful manner to meet all their needs, to match Madinaty, the best modern cities in the world.
Certainly, "Al-Rehab" and "Madinaty" have succeeded in realizing the vision of Talaat Mustafa Group in building cities ahead of their times, whose value increases with the passage of years.
The projects of Talaat Moustafa Group have become the first choice of customers, especially in light of the group's exceptional efficiency in management and operation, in addition to its superior capabilities to carry out periodic maintenance operations that preserve the value of the property and the elements of the city.
Side by side, the concept of integration in the services provided while maintaining privacy standards is confirmed, so that the group's projects become the focus of attention of more than 850 thousand residents currently. With 850 thousand residents, Al Rehab and Madinaty is the best place for high-end living, and the perfect choice for investment over the last 25 years.
The group was not satisfied with the great successes it achieved in the Al-Rehab and Madinaty projects, but also entered into a new challenge last year, when it announced the launch of a new vibrant city that addresses the requirements of development in the third millennium, represented in Noor City.
The city of "Noor" comes as a continuation of the group's vision and its bet for the third time on the importance of the "Axis of the East Cairo", where the largest consultants and experts in urban planning were hired.
Consultants and experts agreed on the location of the project on the opposite side of the New Administrative Capital, in the heart of the first development axis in Egypt, with its giant projects, which were able to shorten the distances between the new urban extension and any other area in a few minutes. According to studies, the population of the East Cairo axis will reach ten million by 2030.
Noor City is distinguished by its strategic location, just minutes away from the New Administrative Capital. The administrative capital contains major projects such as the government district with its various ministries, the House of Representatives, as well as the headquarters of banks, financial institutions and international companies.
All this confirms, that the city of "Noor" will be a new urban extension that leads the development , as happened in the experiences of Al-Rehab and Madinaty, which were a great shift and created an integrated life system.
Now, Talaat Mostafa is building Noor City on an area of 5000 acres, enjoying a smart life system ahead of its time with the latest technology and providing its residents with privacy, equipped with an infrastructure that meets all the needs of the future.
Noor City contains vast green spaces, applying the latest smart and sustainable city standards, providing the highest levels of safety, through artificial intelligence applications for surveillance cameras, smart lighting and smart home services.
As Talaat Moustafa Group took into account sustainability and continuity in the design of the internal road network in all of the company's projects, the group followed the same thing in Noor City, from the presence of smooth and flowing traffic to last for many years.
The interest in managing all operations and maintenance of the city through an intelligent control center confirms that Noor City has been planned to be environmentally friendly, taking into account the rules of sustainability in its operation and reliant on clean renewable energy.
Last but not least, Talaat Moustafa Group confirms that it is working with all its might, in the best way, to bring the city of "Noor" to life according to the dates set in 2026, to be ready for life from the first day to receive the owners, with integrated services and luxury.