realme leaps to the world’s 6th largest smartphone brand challenging other giant players in the market

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Sun, 26 Sep 2021 - 01:22 GMT

realme, the world’s fastest-growing smartphone brand has been ranked 6th among prominent smartphone companies according to a recent report by Counterpoint Research, a global market research company. Hitting 15 million shipments in Q2 2021, with 135.1% YoY growth, marks a significant leap challenging other giant players in the market and positions realme as the fastest growing smartphone brand globally.

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This remarkable achievement within a short span of 3 years strengthens realme’s position in the market placing itself as one of the most popular mainstream smartphones among other older and more established brands. Having been established in 2018, the young brand has rapidly climbed charts in terms of sales growth winning 17 brand awards, 159 product awards and 5 top-tier design awards around the world in 2020.

With the recently launched ‘flagship killer’, realme GT series, the brand has further boosted its popularity creating a disruptive change in both the local and international market’s mid-to-high-end phone segment. The new series offers a wide array of flagship features for budget-minded consumers. Additionally, realme is soon to launch a premium flagship option.
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Worth mentioning, the GT series has gained acclaim as ‘the industry’s first concave vegan leather’ phone with a distinguished suitcase shape and has earned several design awards such as the IF design award. According to a previous announcement, the GT series is expected to arrive soon in the Egyptian market.
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The smartphone manufacturer’s current “challenger” plan aims to double its sales in the next 3 years with its dual 100 million sales strategy, as well as broadening its GT series, improving its C series performance as an entry-level smartphone line, and enhancing its popular gaming-centric Narzo series to boost users’ gaming experience.

As a fresh and young brand, realme has successfully stood out in a highly competitive market and continues to exceed consumers’ expectations with its trendsetting design, young team members, and a streamlined focus on affordable AIoT (Artificial Intelligence of Things) devices ranging from smartphones to smart TVs.

The brand has been a trailblazer as an AIoT popularizer using its 1+5+T strategy, which highlights the mobile phone as number 1, “5” separate technologies such as (smart TVs, tablets and laptops, headphones, wearables, True Wireless Stereo (TWS), and the “T” stands for Techlife; the strategy enables realme to connect all devices for a cohesive “smart life” through its exclusive realme Application link.

The company has long prioritized a user-oriented strategy leveraging cutting-edge technology – realme was the first smartphone manufacturer to launch using the Snapdragon 888 processor - to attract a young user base with the aim of creating a tech trendsetters’ lifestyle for young people, which has proved popular with it maintaining a total growth rate of over 100%.

Leading the 5G race in India as the first 5G capable smartphone product in the budget phone market, realme aims to continue creating affordable 5G products as emerging markets further develop their communications infrastructure and systems. Its 5G products account for 16% of its shipments, beating out Oppo’s 15% and Xiaomi’s 9%.

Previously announcing its market expansion model - asset-light, short channel, and advancing from emerging to mature markets, realme takes local operations seriously and makes local staff key decision-makers in local operations. Accordingly, realme has succeeded in reaching the young target audience which prefers online shopping by entering new markets with joint development partnerships with local e-commerce companies.

With its mission emphasizing “Dare to Leap,” realme has built a strong reputation in the market as a brand that embraces challenges and encourages youthful innovation, extending to its young (on average 29 years old) employees and passionate corporate culture. The brand has previously noted its focus on empowering employees through a flat structure that boosts the speed of internal communication across the company.

The brand is aiming to ship another 100 million handsets by the end of 2022, hitting a double 100 million target, with aspirations to meet the same milestone within the 2023 calendar year which means targeting 300 million shipments by 2023.

 

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