Housing & Development Bank launches HDB Royal service addressed exclusively to wealth clients.

On Wednesday 16th of September, Housing & Development Bank (HDB) celebrated the launch of HDB Royal exclusive service to wealth clients and the opening of its first stand-alone Royal HUB and another 11 centers in branches across Egypt.

Housing & Development Bank continues on reinforcing its positioning as a strong competitive commercial bank. The launch of the wealth platform is another solid leap added to the list of HDB’s achievements executed in a remarkably short period.

Hassan Ghanem, Chairperson and Managing Director of Housing & Development Bank, released that the bank's launch of HDB Royal comes with the aim of providing a distinguished service to the wealth segment of its customers and fulfilling their requirements with the highest quality and professionalism, as well as providing financial and non-financial consultancy to help them optimize their portfolios.

Ghanem indicated that HDB Royal comes as concrete milestone reflecting the bank’s transformational strategy in holistically approaching retail banking by offering its existing customers and the Egyptian market an exceptional service quality.   

He added that the bank's strategic plan also relied on expanding the number of branches and developing existing branches in all governorates, in addition to increasing the number of ATMs and diversifying their locations to reach customers across Egypt, and all by providing banking services with the highest level of efficiency and quality.

Ghanem stressed, that HDB puts a lot of weight on the quality of the human element hired, as it is one of the most important factors to ensure the promised standard of service offered.

He stressed that the bank succeeded in maintaining the strength of its financial position, achieving good growth rates with significant development in all retail banking services, despite the exceptional circumstances that the whole world witnessed as a result of the negative effects and the repercussions of the spread of the Covid-19 pandemic.

The financial results of Housing & Development Bank for the fiscal period ending 30 June 2021, showed a total profit, before taxes, of EGP 1.45bn, an increase of 10.8% y-o-y.

Ghanem explained that achieving these fruitful results is of the ongoing development and expansion plans implemented by the bank, which had a direct positive impact on the bank's performance that reflects the strength of its financial position.