Egypt's Planning minister follows up implementation of initiative to encourage local products

CAIRO, Aug 30 (MENA) - Planning Minister Hala el Saeed reviewed the implementation of initiative 'Ma Yeghlash Aleik' (not expensive for you) to stimulate consumption and encourage demand for local products.

The initiative is the outcome of integrated efforts among the Central Bank of Egypt, Nasser Social Bank, the Federation of Industries and the Federation of Chambers of Commerce in addition to E-Finance.

Incentivizing consumption of local products plays a pivotal role in creating jobs and boosting production, he said.

During the meeting, Planning minister's economic advisor Nada Masoud said the talks tackled the challenges besetting the initiative's implementation.

The conferees underlined the importance of media campaigns for the initiative to attain its goal.