PICS: MENA region’s 1st E-Commerce Summit kicks off 2nd edition this September

CAIRO - 22 August 2019: Under the theme “Breaking Barriers”, the 2nd edition of the First E-Commerce Summit in Mena Region and North Africa will kick off in September. The Summit - organized by leading tech agency robusta - is set to be a game changer within the e-commerce industry, as it comes in line with Egypt Vision 2030 and its e-commerce strategy towards financial inclusion and digital transformation.

The first-of-its-kind Summit will create an open dialogue between the industry’s stakeholders from government officials to private and public sectors as well as a pool of local and international companies from 15 industries, entrepreneurs and start-up owners, through a dynamic platform to showcase the latest developments and technologies in e-commerce, identify and discuss the challenges and offer more investment opportunities to strengthen the industry in the region.

“Following the unparalleled success of last year’s edition, the summit is raising the bar this year; especially in light of the e-commerce sector’s rapid development, the emergence of promising investment opportunities and the government's efforts in regulating the market to support the digital economy,” commented robusta’s Managing Director, Hussein Mohieldin.

Targeting more than 3,000 attendees this year and hosting more than 80 speakers from high-profile local and multinational companies, the summit is bringing together all key players of the e-commerce sector in Egypt to discuss the latest trends in e-commerce and its influence on other sectors and the international market.

This will not only help businesses reach their target audience, but as well as a larger customer base and achieve higher revenue and its positive impact on the formal and informal economy.

“The content-based summit will address number of important topics, including the latest innovations in the e-commerce and the unprecedented increase in government-owned, subscription-based mobile applications and their effect on the Egyptian market and the purchasing power,” added Mohieldin.

The summit will also address the challenges facing retailers in different e-commerce channels, taxes, the advertisement market, as well as the change in retail commerce and its effect on the investor as well as Payments and Logistics; by discussing the usage and prevalence of e-wallets and its impact on e-commerce, the challenges of cross-border trade, and inventory management, innovations for storing of perishable logistics, installation systems, customer-centric growth and in-store experience.